Spedster is the leading marketplace in special education today. We are the trusted site for vetting and rating leading special education content, products, and companies.

We provide extensive opportunities for your company to be seen and marketed directly to SPED Directors, school district, teachers, and parents on multiple pages on our site. Our base packages also include you being placed on our SPED marketplace..

Spedster conducts in-depth and multi-variant market research and competitive analyses of target products and companies against the backdrop of the special education and MTSS markets. Spedster employs a variety of research-based, customized, and analytical approaches to providing product, industry, competitive, and market insights.

Spedster employs a scientific and research-based approach to analyzing each company’s target products and their strategic positioning in he public domain. Spedster analyzes the wording/language specific to legal and educational terms specific to special education, evaluates the “story” being told and presented on all public facing content, provides specific recommendations based on the analyses and evaluations, and provides the solutions and deliverables to accomplish and and effectuate the recommendations.

We know the field of special education better than anyone! Don't waste your money on events, conferences, and sponsorships that don't produce a solid and immediate ROI. We recommend the absolute top activities and events for companies to attend and sponsor. We know which organizations to partner with to maximize lead generation and sales. With national leaders in the field of special education on our leadership team, SPEDSTER is connected to decision-makers across the country. We understand the funding sources, sales and purchasing cycles, litigation trends that drive purchasing decisions, and how to communicate with special education directors. Our services include: sales deck creation and consulting, presentation coaching for reps, development of KPI's and 4DX metrics, email campaign frequency and copy language, etc.

With over 170,000 contacts in our database, we reach an extensive and broad audience of district administrators and special educators. We partner with companies to serve as a sales distribution arm. After vetting your product, we will advertise your product and sell it through our website and one-of-a-kind special education marketplace.

We provide a host of services for the complex process of selling into the K-12 school market: door opening, branding and key organization affiliation, state-specific and national campaigns, linking solution sales language with industry specific language, sales rep training, tracking of federal and state funding opportunities (e.g., ESSER I, II, and III), sales manager coaching, 4DX metrics and process coaching, metrics coaching and rep evaluations, creation of sales territories and rep plans, sales rep training on selling to the ed tech and sped markets, webinar development and hosting, and much more…

New EdTech companies often don't have the revenue (yet) to fund a full management team, including sales management professionals. To that end, it is extremely difficult to find highly qualified and impactful VPs of Sales that can drive revenue and effectively manage sales reps. At SPEDSTER, we partner with CEOs and COOs to put sales process, metrics, CRM management expectations, weekly sprints, metrics tracking, sales dashboard creation, and much more to drive revenue immediately.

Content is King! One of the great challenges for special education-focused companies is generating a variety of timely, compelling, and enaging content that results in high view rates and drives new leads. At SPEDSTER, we employ a multi-point approach where we handle the creation and delivery of leading content (blogs, marketing copy and content, social media posts, instructional examples, top-tips and best practices articles, white papers, podcasts, etc.).

We provide full-service social media management to drive lead generation and brand awareness. Creating special education-specific posts which fit with the terminology of the field and legal requirements can be challenging. From the development of engaging posts for all platforms, to create and handle every aspect including art, design, language, SEO, data and performance tracking, linkage and uploading to CRM, etc.

Webinars are among the cheapest and best ways to drive lead generation and brand with industry experts. The challenge is having access to the leading experts, being able to put together and facilitate a meaningful webinar experience, and manage the backend with regard to advertising email outreach to thousands of special education administrators and teachers, platform management (GoToMeeting), and maximizing lead generation and outreach before and after the webinar event. At SPEDSTER, we take care of every aspect for you!

We provide full-service product development services. We help companies refine current offerings, identify market opportunities, and create psychometrically sound and industry leading products.